Mercedes-Benz Canada Inc. today announced that the AWIN Group of Dealerships and Zanchin Automotive Group have joined forces to take ownership of all corporate-owned Mercedes-Benz dealerships in the Greater Toronto Area. Mercedes-Benz Canada is divesting the dealerships, known collectively as the Toronto Retail Group, in order to best position itself for long-term growth. The transfer of ownership is estimated to be complete by the end of Q1, 2022.

After a competitive bidding process, Mercedes-Benz Canada selected the AWIN/Zanchin group based on their collective track record of business success, well-established histories of creating exceptional customer experiences and shared commitment to ongoing investments. The new ownership group will also benefit immensely from the dedicated retail employees currently working at the Toronto Retail Group dealerships.

The Toronto Retail Group is comprised of the following dealerships, all of which will be included in the sale:

    • Mercedes-Benz Downtown
    • Mercedes-Benz Markham
    • Mercedes-Benz Thornhill
    • Mercedes-Benz Maple
      • Mercedes-Benz Maple Van Centre
    • Mercedes-Benz Midtown
    • Mercedes-Benz Mississauga
      • Mercedes-Benz Mississauga Van Centre
    • Mercedes-Benz Etobicoke

The new ownership group will jointly own all TRG dealerships. The specific management structure at each dealership will be determined by the new ownership group once the transfer of ownership is complete.

Both groups currently own and operate award-winning Mercedes-Benz dealerships. Sylvester Chuang of the AWIN Group of Dealerships owns and operates Mercedes-Benz Oakville, Mercedes-Benz Victoria and Mercedes-Benz Nanaimo, while the Zanchin Automotive Group owns and operates Mercedes-Benz Newmarket and Mercedes-Benz Durham.

The AWIN Group of Dealerships currently represents marques of distinction at 20 dealerships in total across Toronto, Richmond Hill, Thornhill, Markham, Durham and Oakville.

Founded in 1973 by Joe Zanchin, the Zanchin Automotive Group currently operates more than 34 dealerships in total across Ontario.



“We are excited that the AWIN and Zanchin teams have come together to further strengthen their connection to Mercedes-Benz in Canada. This move will allow Mercedes-Benz Canada to focus its efforts and resources on supporting a strong, independent national dealer network that includes the Toronto Retail Group – a network that can act with even more speed and agility to deliver the highest level of customer experience. We know that the AWIN/Zanchin group will continue to represent the three-pointed star with distinction, while benefiting greatly from the incredible team of Toronto Retail Group employees. Mercedes-Benz Canada truly looks forward to establishing this next chapter with AWIN/Zanchin in the months and years to come as we introduce Canadians to the next wave of incredible Mercedes-Benz vehicles.”

Eva Wiese, President and CEO, Mercedes-Benz Canada


“As quoted by Disney, all of our dreams can come true, if we have the courage to pursue them. We are incredibly excited to achieve our dream of an expanded partnership with the Mercedes-Benz family. We are passionate about our automotive business and with the trust of Mercedes-Benz, this great opportunity is allowing us to expand our AWIN dealership family. We will work closely with Mercedes-Benz Canada to continue delivering the world-class customer experience everyone expects from the three-pointed star, as well as AWIN’s philosophy of putting people first.”

Dr. Sylvester Chuang, Co-Founder and Chairman, AWIN Group of Dealerships


“This is an incredible moment for myself, my family and our Executive Team.  I could not be prouder of the Zanchin Automotive Group and the growing partnership with Mercedes-Benz Canada, a brand that represents the very best in engineering, quality, and performance. I welcome our new Mercedes-Benz stores, our new customers and most importantly our new employees who will continue to put our customers first.”

Joe Zanchin, Founder and CEO, Zanchin Automotive Group



Source:  Mercedes-Benz Canada announces sale of Toronto Retail Group to strong new ownership team