Mission and Values

As a Canada’s leading dealer group, we can sum up everything we know and hope for in three words.

We Are You.

“We Are You” means everyone at AWIN is focused on the customer by listening and learning everything we can.

Acting always as if the customer experience in our showrooms and service departments depended entirely on empathy and mutual respect.

Because it does.

AWIN is a mirror to the backgrounds and experiences of Canada itself.

Which means when customers ask: “Do you understand me?” We’re already in the right position answering that question, and the next –this builds trust and enduring relationships.

Our new theme emphasizes mutual respect because it allows us to offer an experience that is more authentic than anything our competitors can offer. If you win, we win.

Diversity extends to AWIN’s automotive brands. Our deliberate mix of brands allows us to make an essential claim like our customers, we believe in opportunities.

We Are You is also a promise- to stay focused on our relationship with you. Honesty, warmth, and ability to listen. These are simple but effective ways we build trust and the measure of our service to you today and in the future.



We strive to achieve the highest quality of craftsmanship in all areas of our expertise.


We are passionate about the incredible automobiles we are able to represent and the opportunities of sharing this with our clients and the community.


We promote an environment built on trust in all facets of our organization. Trust is not something that can be demanded but rather, it has to be earned.


We strive to be the best within our industry and set benchmarks for others to follow


We are committed to represent our brands, our dealerships and our dealer group with excellence. We not only compare our level of excellence within the automotive industry, but look to the leaders in many other industries to match or better the best of the best.


We continuously strive for constant improvement and to plan a future that will further benefit all involved. Everyone within our organization will participate in continued training and coaching to ensure they have all the knowledge and tools required to serve our clients.


All employees within our dealer group will be held to this value. Honesty must be part of all interactions, presentations, and communications between employees, clients, manufacturer representatives and the communities we live in.